BloomUX helps businesses grow through evidence-backed UX research and strategy. They focus on using data-driven insights to improve user experiences, increase engagement, and support long-term growth.
This project demonstrates how strategic brand design can communicate expertise, build trust, and provide a foundation for future expansion. BloomUX needed a brand identity that reflected their approach to UX research while presenting a professional, approachable image.
BloomUX wanted a brand identity that communicated growth, insight, and authority. Their goals included:
Designing a distinctive logo that symbolises development and user-centred strategy.
Creating a full colour palette aligned with brand personality and values.
Producing social media templates to build credibility and trust.
Providing guidance on website design and imagery to match the new identity.
They needed a brand that could be applied consistently across digital and print platforms, helping establish a professional and scalable presence.
We approached the project by combining strategic branding and UX insight.
Logo Design: We selected Habanero as the typeface. The “b” evokes a growing leaf, symbolising development, while the “UX” forms shapes reminiscent of a daisy and rose. This represents growth through user experience strategy.
Colour Palette: A versatile palette was created based on the client’s specifications. Colours were chosen to ensure flexibility across digital and print media, maintaining brand cohesion.
Visual Guidelines: Full brand guidelines were developed, covering typography, colour usage, iconography, and tone of voice. This allows BloomUX to apply their brand consistently as they expand.
We produced a suite of tangible assets to strengthen the brand presence:
Social Media Templates: Designed to enable regular, professional content creation that builds audience trust and authority.
Website and Imagery Insight: Recommendations for layout, imagery, and design elements ensure that the website reflects the same strategic and professional approach as the brand.
This combination of identity and assets ensures that BloomUX has a cohesive visual system for all touchpoints.
The brand redesign delivered clear, measurable benefits:
Strong Brand Recognition: Logo and iconography communicate growth, insight, and expertise.
Consistency Across Platforms: Brand guidelines allow BloomUX to maintain a cohesive visual identity in social media, presentations, and digital assets.
Enhanced Audience Engagement: Social media templates enable regular, branded posts, improving credibility and trust.
Professional Website Alignment: Updated design recommendations help the website visually support the brand story.
