Hall’s Towing & Recovery is a Lincolnshire-based transport and recovery company. They specialise in new vehicle delivery, breakdown recovery, and roadside assistance across the UK. With a strong reputation for reliability, they operate around the clock, serving private customers, dealerships, and fleet partners.
To support their growth, we developed a full brand identity and website.
The existing brand lacked consistency and didn’t reflect the scale or professionalism of the business. Their visual presence felt generic and didn’t communicate their 24/7 reliability or national coverage.
We created a bold new logo with strong, clean lines to signal confidence and clarity.
The visual identity uses a high-contrast palette and type-led system to stand out across vehicle livery and online.
We designed and developed a new website to clearly communicate their services and make contact easy.
The rebrand gives Hall’s Towing & Recovery a distinct and professional presence.
The new logo, colour system, and typography work together to create a brand that feels confident, visible, and trustworthy. It holds up well across vehicles, uniforms, signage, and digital platforms.
The website builds trust and improves access for customers needing fast, reliable service.
Clear calls to action, mobile-first design, and streamlined content make it easy for users to find help quickly – especially in high-stress situations.
It also helps dealerships and business partners understand the full scope of Hall’s services.
This new identity supports their position as a dependable choice for vehicle recovery and delivery – locally and nationally.
It reinforces their reputation, sets them apart in a competitive market, and provides a strong foundation as the business continues to grow.
